Property ManagementViewer Sessions Up, Page Views Down Says New Internet Report
The Internet ratings report for the
month of May 2001 from Nielsen//NetRatings, the measurement service from
Nielsen Media Research, ACNielsen
eRatings.com and NetRatings, Inc. (Nasdaq:NTRT)
, suggest that search engines, portals and online communities as a category
garner the largest amount of Web traffic with nearly 95 million people or one
out of every three Americans, capturing a reach of more than 92 percent.
"Search engines, portals, and community sites have established themselves as
a mandatory part of every surfers" online habits," said Sean Kaldor, vice
president of eCommerce for NetRatings, Inc. "Nine out of every ten Web users
go to such a site every month, and are going there more frequently -- nearly
five times monthly."
Rankings are based on audience measurement of people who
have access to the Internet at-home and at-work. Work rankings are
based on persons at-work who have access to a non-shared personal
computer. A property is defined as a consolidation of multiple domains
and URLs owned by a single entity. Reach is a measure of the
unduplicated audience that visits a property. The data are expressed
as the percentage of the total universe of Internet users who logged
onto the Internet at least once during the reporting period.
Top advertisers, ranked by banner impressions, are based on data
from BannerTrack(SM), Nielsen//NetRatings" syndicated advertising
research report. An impression is counted each time an ad banner is
fully loaded onto a user"s screen.
As a Top 25 Advertiser, At-Work, Homestore ranked number 22, behind
Microsoft (1), Yahoo!(3, MSN (15), (and eBay(9)and ahead of AOL (23).
Impressions reported include house ads, which are ads that run on
an advertiser"s own web property.
Number of viewing sessions from home and work were up while surfing, and
page views went down.