Technology Transactions

HomeStore.Com Captures Most Visitors, Realtor.Com Second

Realtor.com, long the largest Internet real estate site in terms of visitors and listings, has now lost at least part of its crown to HomeStore.com. The latest figures from January, 2000 to January, 2001 from Media Metrix, an independent Internet research firm, show that HomeStore.com dominated the real estate category with 3.28 million visitors in January versus 2.52 million for Realtor.com. HomeAdvisor was third with 1.85 million visitors. Meanwhile, the real estate sector shows strong growth as the percentage of visitors who go to realty sites continues to increase when compared with overall Web usage. During December, 1999, Media Metrix says that unique online visitors amounted to 65 million people and traffic to realty sites represented 7.3 percent of the total. By December, 2000, realty sites accounted for 9.6 percent of all online visitors. Web usage in January, according to the survey, totaled 82.9 million unique visitors while realty sites as a group had 9.88 million visitors, or 11.9 percent of the total. Unique visitors, says Media Metrix, are "the number of total users who visited the reported Web site or online property at least once in the given month. All unique visitors are unduplicated (only counted once)." The sample size included more than 60,000 individuals nationwide. Top 10 Real Estate Sites January, 2000 Vs. January, 2001 Unique Visitors (000) January, 2000 January, 2001 Total WWW 68,325 Total WWW 82,914 Total Real Estate 6,505 Total Real Estate 9,876 Realtor.com 1,642 HomeStore.com 3,276 HomeAdvisor 1,012 Realtor.com 2,518 HomeGain.com 781 HomeAdvisor 1,850 HomeFair.com 749 HomeFair.com 1,096 HomeStore.com 600 Homes.com 803 Rent.Net Sites* 523 Rent.Net Sites* 784 RealEstate.com 388 HomeGain.com 725 Apartments.com 375 Apartments.com 706 Homes.com 368 SpringStreet.com 681 10 AHAMembership 357 Move.com 640 *Represents an aggregation of commonly owned/branded domain names. Source: Media Metrix For more articles by Peter G. Miller, please press here


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